Message from JADE Magazine
Article: Asian Americans Online

Among the findings in a new report from the Pew Internet Project called "Asian-Americans and the Web: The Young and the Connected," is the fact that Asian-Americans who speak English are more experienced and active Internet users than whites, African-Americans, or Hispanics. The study shows that about three-quarters of Asian-American adults have gone online, a significantly greater rate than the 58% of white adults, the 50% of Hispanic adults, and the 43% of African-American adults who have done so.

- 70% of Asian-American Internet users are online on a typical day. This is much higher than any other English speaking ethnic or racial group.

- About half of Asian-American users have been online for more than three years; 80% have been using the Web for two or more years

- Asian-American Internet users are more likely to have a college degree and a higher income.

- 63% of the Asian-American Internet population them are between the ages of 18 and 34.

- 34% get the day's news online

- 20% seek financial information on a typical day

- 19% look for political news and information on a daily basis. These rates are all higher than their peers.

Tom Spooner, the principal author of the report, says "Clearly, Asian-Americans have enthusiastically brought the Internet deeply into their daily lives..."

Find out more at:

Back to: How to Advertise with Us

Back to Home Page

Click here to buy the print version!

About JADE Magazine

Back to How to Advertise with Us

Online Readers'Stats

Who We Are

How to Reach Us

Press Room

Community Involvement


E-mail this page to a friend!

Reproduction of material from any pages without written permission from the author is strictly prohibited. (c)2000-2002 JADE Magazine. DISCLAIMER