Message from JADE Magazine
Readers' Stats

For JADE Magazine, it's all about our readers. We try to create a dialog with our readers in order to gauge what works best content-wise. We also have an online survey to learn more about our readers. What we found from the survey is that JADE Magazine does succeed in reaching its target audience of young professional English-speaking Asian women worldwide. In addition, based on numerous e-mails, JADE Magazine readers also include Asian teens, non-Asian women and men. All of our readers help in some way to shape the development of JADE Magazine. See below for a more detailed break-down.

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Age group

53% = 20 to 29 years old

20% = 17 to 19 years old

14% = 30 to 39 years old

13% others

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Marital status

87% = single

12% = married

1% = divorced

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Gender

85% = female

15% = male

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Where they are from

77% are in the U.S.

23% are outside of U.S.

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Education level

39% Bachelors Degree

29% Some College

20% High School

7% Masters Degree

5% Doctorate

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Ethnicity/Family

1% Burmese

1% Cambodian

38% Chinese

6% Filipino

1% Hmong

3% Indian

1% Indonesian

7% Japanese

13% Korean

1% Laotian

1% Malay

3% Pakistani

3% Singaporean

1% Sri Lankan

6% Taiwanese

2% Thai

5% Vietnamese

7% Other mixed with non-Asian

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Household Income

39% = $70K to $99K

19% = $50K to $69K

15% = $29 to $39K

14% = $40K to $49K

8% = $21K to 28K

5% = $10K to $20K


All data is based on our online * * S U R V E Y * *



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