JADE Pieces: Fantastic API Women-founded Beauty Products

by Joy Lim

Hero, Glow Recipe, EM Cosmetics, Live Tinted, Tatcha

Hero Superlight Sunscreen SPF 30
$20

Ju Rhyu founded Hero Cosmetics with the goal of helping to prevent and treat acne. Hero's lightweight zinc oxide sunscreen absorbs quickly and blocks both UVA and UVB rays. It also helps balances redness and won't clog pores.


Glow Recipe Watermelon Glow Niacinamide Dew Drops
$35

Sarah Lee and Christine Chang started their business selling Korean beauty products, but soon developed their own skincare products. Glow Recipe's Watermelon Glow will brighten skin and reduce hyper-pigmentation; all with a light watermelon scent.


EM Cosmetics Lip Cushion
$24

Make-up artist and beauty influencer Michelle Phan launched EM Cosmetics in 2013 to "enhance your natural beauty."  Em Cosmetics Lip Cushion adds a sheer touch of color and glossy finish to your lips.


Live Tinted Hueguard® Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum
$42

Deepica Mutyala founded Live Tinted "to celebrate beauty for all skin tones." Live Tinted's Hueguard Skin Tint is weightless with buildable coverage, waterproof SPF 50 protection and hyaluronic acid and sea buckthorn oil to hydrate and boost collagen.


Tatcha The Indigo Calming Cream
$92

Vicky Tsai founded Tatcha to recreate the physical and spiritual healing she found on a trip to Kyoto. Tatcha's The Indigo Calming Cream uses Japanese indigo and therapeutic colloidal oatmeal to reduce redness and calm itchiness relief while providing longlasting hydration.


Try Audible Premium Plus and Get Up to Two Free Audiobooks



Amazon Wedding Registry